Today’s video pick is D’Aftaparti’s “Rip It.” This new group is out of Cleveland, Ohio. Though they’re fresh on the scene, their music hits the ground running. “Rip It” is the first single off their upcoming freshman album release in early 2017. In collaboration with Visible Art, a Cleveland video production company, D’aftaparti’s latest video effort follows their first video, “Work Hustle Grind” which was released two months ago.
Where “Work Hustle Grind” was full of tight rap verses and guitar licks by Billy Morris, “Rip It” is its natural follow-up, with catchy lyrics and an easygoing vibe. The video itself encourages a good time, predominantly in a party setting. The familiar scenes to any partygoer are entertaining and encourage at the very least, some head bobbing and foot-tapping along to the catchy beat.