Our next video pick is William Control’s newest video, “The Monster.” William Control, fronted by William Francis of late punk band Aiden, is at it again with upcoming EP, The Pale. It’s the first of a series of EPs that will culminate as an album project titled Revelations. The dance track “The Monster” shares traits from its predecessors in the William Control catalogue, including catchy rhythm and lyrics. New fans will notice a gothic theme to the music, but in an accessible way. Everyone has their monsters, within and without, and as such can likely find something to vibe with in this song. Old fans of William Control will be excited to dance along to this track.
The video, directed by Terrence Matlin, accompanies its track in following Francis’ journey into the inner self. The black and white video even gives off a noir feeling, from Francis’ troubled stares into bathroom mirrors to the mysterious, anonymous stranger, and nighttime drives through bustling streets and tunnels. Watch until the end to see Francis and fellow bandmates Ben Tourkantonis, Kenneth Fletcher, and Ian MacWilliams find their dark(er) sides!
The Pale EP releases on October 14th. William Control will be playing a brief run of Synths and Sinners tour dates in Chicago shortly following the release.