Male model turned musician David Welles leads his self-proclaimed cyberpunk band ONWE in a new music video for their song “In the City” off upcoming album David Welles. The album follows up on 2014’s jk bb EP. Brooklynites might recall Welles’s social media campaign from that year, where Welles friend-requested many people in a sort of guerilla marketing for ONWE. If not, you can easily catch yourself up on the fun with the existing EP in preparation for the album!
ONWE, a blatant play on the French word ennui (meaning “boredom,” for those of us who’d care to forget our high school vocabulary drills), is not shy about the term “heavy handed” in regards to their message about the apathetic youth. Their music challenges this apathy, social and economic inequalities, and gender.
The video for “In the City” is officially described, “David Welles and his cult of Bushwick party people engage in ritualistic hedonism during an impeccably lit advertorial photo-shoot.” It indeed features a wide cast of faces under the direction of Madison Velding-VanDam and producer Kelsey Tyler. The plain backdrops familiar to anyone who’s seen a commercial frame ONWE’s “impeccably lit” cast on a shoot gone awry. You’ll definitely want to buy what ONWE is selling.
ONWE’s full length album will be available through Seayou Entertainment on November 18th.