Video Picks
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Wednesday, 30 November 2016

RICH CHIGGA - DAT $TICK

Today’s video pick hails from Indonesia.  Young rapper Brian Imanuel, better known to some as Rich Chigga, started his path to fame by creating YouTube videos.  Through that very medium, he released his first track in 2015, and then the song you’re most likely to know him for, “Dat $tick.”  The video for “Dat $tick,” seen above, made its rounds on the internet earlier this year, with a “Rappers React” video including reactions from Ghostface Killa, Tory Lanez, 21 Savage, and more.  Most of the reactions were positive, remarking on Imanuel’s voice and age.  Ghostface Killa went on to collaborate on a remix of the song, a video for which was released last month.

The original “Dat $tick” video itself features 16 year old Imanuel and friends emulating a stereotypical music video, complete with a large house, (fake) guns, contract dolly shots, and clips in front of a car.  However, Imanuel is dressed like a white dad at Disneyland, fannypack and all.  The car is a mid-size SUV, the entire video not about living large, but more a reflection of the actual message of the song, which sheds light on youth gangs and poverty in Jakarta, where Imanuel is from.

Written by  Megan Tierney
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