Video Picks
Powered by CircleSquareLA
Monday, 30 March 2015

Keith Ape - 잊지마 (It G Ma) ft. JayAllday, loota, Okasian, Kohh

Behold, Your New Korean TRAP OVERLORDS. 

In South Korea, much like everywhere else, hip-hop started small. In the early '90s, it was an underground phenomenon that existed outside of Korea's main music scene; people would almost speak of it as if it were a cult. Members were rumoured to wear ill-fitting, baggy clothing, and participate in things called "rap battles." To witness it was to witness something entirely alien, to the general populace. What was it about? Nobody knew. Skip forward two decades and Hi-Lite Records' Keith Ape has stormed the internet with a refix of OG Maco's "U Guessed It", and received worldwide recognition as a prize.

Keith Ape might be getting most of the credit for "It G Ma", but JayAllDay is the mastermind behind the international collaboration. Jay wandered around a lot as a kid: He was born in Seoul, but he lived in Boston and Philadelphia for six years and Tokyo for four. He got into the rap scene in Tokyo, and he started popping up on Japanese mixtapes before he eventually returned to Korea. So when Keith Ape sent him the beat last month, Jay decided he'd call up some old friends and see if they wanted to jump on it as well.

So, if you're listening to the song and have no idea what's being said, don't feel too bad. Lots of Koreans don't really know what's going on either. When Loota and Kohh (the two Japanese rappers) show up, all bets are off. Overall, the track is about 50 percent Korean, 40 percent Japanese, and 10 percent English, so there's only a very small percentage of people that fully understand what's happening at all times. 

Written by  Hunnypot
Last modified on Tuesday, 14 April 2015
  • Ring Finger No Pinky - Annoyance Displeasure Hostility
    Rock and roll is alive and well! Phoenix's own Ring Finger No Pinky will be performing at the Hunnypot Live event Aug 8 . Check out the video for Annoyance Displeasure Hostility. The duo portrays their frustration with the routines of daily life and prescribes an approach to take to… Read more
    Posted Tuesday, 12 July 2022
  • RORA WILDE - "DLM"
    RORA WILDE - "DLM" VIDEO LINK Following the trend of digestible, algorithm-friendly song titles, Rora Wilde’s new diva diddy, “DLM” lends a new acronym to your letter littered psyche. While Rora’s vocals settle into their R&B stride, the faintest tint of her country roots peer through her raven hair. Her voice never strays too… Read more
    Posted Tuesday, 21 June 2022
  • GLOVE - BEHAVIOUR (LIVE)
    GLOVE - BEHAVIOUR (LIVE) Tampa's Glove are special. They very much look and feel as if they come from another time, but maybe it's because they're from the future? Their style is reminiscent of bands such as Joy Division or Echo & The Bunnymen. Stylish and cool "Behaviour" comes off of Glove's brilliant debut… Read more
    Posted Monday, 02 May 2022
  • TH' LEGENDARY SHACK SHACKERS - RAWHIDE!
    TH' LEGENDARY SHACK SHACKERS - RAWHIDE! The memory of the great West spends its time roaming the lonesome road of sub-pop culture searching for its comeback. Though its rough and tumble days of wild lawlessness sometimes seem like a wholesome footnote in our history compared to the cyber anarchy of the 21st century, there are still… Read more
    Posted Monday, 06 September 2021
  • Zeus Rebel Waters - "LUV"
    Zeus Rebel Waters - "LUV" I have a soft spot in my heart for women on the pole, but an even softer spot for Zeus Rebel Waters. Tuning his usual rasp toward the traditional trap beat, the one word that can describe his 2020 single “Luv” love is, “classic”. The simplicity of the song’s intention… Read more
    Posted Wednesday, 21 July 2021