Video Picks
Powered by CircleSquareLA
Monday, 30 March 2015

Keith Ape - 잊지마 (It G Ma) ft. JayAllday, loota, Okasian, Kohh

Behold, Your New Korean TRAP OVERLORDS. 

In South Korea, much like everywhere else, hip-hop started small. In the early '90s, it was an underground phenomenon that existed outside of Korea's main music scene; people would almost speak of it as if it were a cult. Members were rumoured to wear ill-fitting, baggy clothing, and participate in things called "rap battles." To witness it was to witness something entirely alien, to the general populace. What was it about? Nobody knew. Skip forward two decades and Hi-Lite Records' Keith Ape has stormed the internet with a refix of OG Maco's "U Guessed It", and received worldwide recognition as a prize.

Keith Ape might be getting most of the credit for "It G Ma", but JayAllDay is the mastermind behind the international collaboration. Jay wandered around a lot as a kid: He was born in Seoul, but he lived in Boston and Philadelphia for six years and Tokyo for four. He got into the rap scene in Tokyo, and he started popping up on Japanese mixtapes before he eventually returned to Korea. So when Keith Ape sent him the beat last month, Jay decided he'd call up some old friends and see if they wanted to jump on it as well.

So, if you're listening to the song and have no idea what's being said, don't feel too bad. Lots of Koreans don't really know what's going on either. When Loota and Kohh (the two Japanese rappers) show up, all bets are off. Overall, the track is about 50 percent Korean, 40 percent Japanese, and 10 percent English, so there's only a very small percentage of people that fully understand what's happening at all times. 

Written by  Hunnypot
Last modified on Tuesday, 14 April 2015
  • HIGHWAY 61, STRANGER
    HIGHWAY 61, STRANGER I recently had a change to catch up with Frank Meyer and preview an acoustic version of "Stranger" off Highway 61's debut album, Driving South. After giving this one an initial spin, I was intrigued. After a few more spins, I was hooked and wanted more. It's just what the… Read more
    Posted Friday, 26 May 2023
  • X-RAIDED & KING ISO, LEGENDARY
    X-RAIDED & KING ISO, LEGENDARY Check out the latest video from X-Raided and King Iso, Legendary. These are two of the best and brightest in the industry, and this video highlights why they are so beloved and respected all over the world! Stay Strange - Matthew Belter Excerpts from todays press release below: (April 21,… Read more
    Posted Friday, 21 April 2023
  • DIAMOND BLACK, THROUGH THE MISERY
    DIAMOND BLACK, THROUGH THE MISERY Just when you felt 2023 could get any better musically, another surprise hits you up side the head in the very best of ways. Released on Feb 15, 2023, "Through the Misery" is the latest release by Diamond Black and one that hits on all cylinders from the very first… Read more
    Posted Wednesday, 12 April 2023
  • YUNG PINCH, TAKE IT BACK
    YUNG PINCH, TAKE IT BACK Since Yung Pinch dropped “Rock With Us’ back in 2016, I’ve been fascinated with his unique and colorful vibe. When the rap scene was devolving to drugs, guns, repetitive monotonous flows, and drill culture, Yung Pinch separated him from the pack with a colorful lighthearted melodic California beach vibe. Since… Read more
    Posted Monday, 03 April 2023
  • FISHBONE, ALL WE HAVE IS NOW
    FISHBONE, ALL WE HAVE IS NOW LA’s crossover legends Fishbone are back, releasing a brand new single, their first since 2007’s “Party With Sadaam”. The new track - “All We Have Is Now” - is accompanied by a brand new music video with superb direction by Chris Graue and crew. Fishbone’s amalgamation of styles has long… Read more
    Posted Thursday, 30 March 2023