Far East Movement is BACK! Remember when their “Like a G6” played at all the clubs in every single town? This time they are fusing themselves with enigmatic masked DJ Marshmello, featuring South Korean rapper Chanyeol from K-pop boy band EXO, and popular Californian R&B singer Tinashe.
Behind their success beaming fame, the group shares their struggles about racially charged comments on social media and identity crisis. Take their identity, as Korean Americans. You are not 100% Korean, but Americans do not see you as fully an American either. The band revealed, "You get execs that say, 'you're too Asian,' how do we make this less Asian?'" They felt rejected, because they do not fit in.
Pushing all negativity aside, once again, Far East Movement proved that talent is global without borders. This Identity LP is an international project, focusing on breakthrough of stereotypes. Hence the album title, bridging artists from the east with ones from the west.
Bring your eyes and ears to play, and you will feel the positive vibes bursting out of the album.
P.S. While you stare at model Softest Hard, take notice of how witty they unveil Marshmello in the video too!