Country has long been a polarizing, impenetrable genre subjugated to the “but..” of the sentence, “I listen to everything,”. In a time where cross-pollination is the only way to stay current, it's also a genre that has maintained its air of sovereignty, managing to slyly subvert the popsphere by pivoting from classic ballads to party anthems. But even before Lil’ Nas X finally started calling a spade a spade, anyone who listened to modern Country could hear Hip-Hop’s influence.
SHY & D.R.S have long been mixologists of hip-hop. Hailing from Aberdeen, Scotland. These twin brothers know how to create a cocktail of sound, making chart-quality bops that meld melody and quick cadence with fine-tuned features. Their 2020 release “Flex” featuring Josh Setterfield is a quippy ditty with the perfect amount of get-money grit that gives a fresh new entry to the Country Hip-Hop genre. The energetic twang of Josh Setterfield elevates the classic trap beat, complimenting the brothers native Scottish swag.
The video substitutes our artists with 3 little dudes showing off how they turn that wheat into bread, flexing all over the farm. It’s a little “Can’t Tell Me Nothing” (featuring Zach Galifinakis and Will Oldham) and a whole lot of swerve. One of my favorite aspects of the video is how SHY, D.R.S and Josh Setterfield’s surrogates mastery of the lyrics directly correlates with their screen time, adding to the playfully juvenile nature of the video. It’s great to see the kids having fun outside these days. Shout-out to the spot-on casting for Josh Setterfield, that kid is selling it. You can bet “Flex” is Hunnypot approved.
--Robyn Dee
Hunnypot is proud to be SHY & D.R.S's official sync representative controlling both Master & Publishing, ask us about LICENSING!
DISCO/SPOTIFY
