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Wednesday, 18 September 2019

Automatic - Calling It

Our new video pick is “ Calling It” by an all-girl band called Automatic. Automatic is Izzy Glaudini (synths, vocals), Lola Dompé (drums, vocals) and Halle Saxon (bass, vocals). The band first met while immersed in L.A.’s DIY music scene and started jamming together in 2017. Over the past year, they have become a mainstay on the L.A. club circuit. They recently got signed by Stones Throw Records.

The video shows the girls working at a place that would be more suitable for men, harsh environment and tiresome type of vibe. Working in a factory and showing massive amounts of physical labor, for example, shows their strength - girls can work hard, too, physically. Also, the factory isn't just any factory but it is an airplane factory which suggests that the girls are highly intellectual. Even though all the band members are also vocalists, the song itself uses a very minimalist approach when it comes to vocals. There is a lot of machinery and in the end, we see a shiny man figure in a sink looking gift box. There is definitely a lot of symbolism that one can draw out of this video and make their own interpretations. The electronic sound of the song is definitely complimentary to the overall industrial feel of the video. Check it out!

Written by  Al3xAndrovA
Last modified on Wednesday, 18 September 2019
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