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Monday, 22 July 2013

Inch Chua Artful Dodger

We really enjoyed Inch when she played on the 6/3/13 radio show and we're thrilled to debut the new single/video. In "Artful Dodger," Chua tells the story of Charles Dicken’s, Oliver Twist- a cunning, skilled, and immoral boy who notoriously avoids responsibility with humour and tact. Describing Oliver as an “artful dodger,” her vocals and lyrics express the troubles of an enduring love with such a boy. The conceptual video, produced Mighty Fresh (Justin Timberlake, Macy Gray) has been met with high praise as it spreads across the web. In its first week alone, “Artful Dodger” outperformed Inch’s previous releases, having clocked up over 25,000 views. That’s over 3,000 views per day! The song behind the video combines guitar hooks, punchy drums and Inch’s unique vocal-work to haunting effect, highlighting the left-of-centre visuals. Recently moving from Singapore to Los Angeles, the music video is Inch’s first move toward the US market as she prepares to launch her second full-length album, BUMFUZZLE, out globally on the 27th August. The single and album mark a new stage in Inch’s career as she widens her audience locally and abroad.

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Written by  Hunnypot
Last modified on Thursday, 07 August 2014
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