It’s been a year since Michete has blessed us with a jam and boy what a long, hard year it was without her. “Hard” brings us back to the Miss Shitty underground and it feels like coming home. The song explores the paradox of attraction and repulsion in wanting relationships, teasing the idea of rejecting oneself for the sake of satisfying the object of our desire.
Paired with production by Yufi, “Hard” solidifies Michete as the duchess of double entendre, able to spin any innuendo into a potent quotable. In typical Michete fashion, there is no shortage of salacious sauce and slay. While you might not have as many crucifixes hurled at you for singing along, “Hard” does not skimp on the action. Specifically halfway through the video when a rotational snogfest breaks out in the men's room. Hot. The moment transcends itself when the men break out mouthing “Stupid fucking man-child”. A mantra all too familiar for anyone who is not a hetro-normative penis owner.
The many moods of Michete come through in this video, all serving blue lips and dripping in a sexy, grimy darkness that we’ve all come to love from Michete. We last saw her alone in the back of a truck, but this time she’s brought friends. Doey deadeye drag darlings Kylie Mooncakes and Stassia Coup vogue and pump it up while Angel Baby Kill Kill Kill sleuths demonically - as one does when a man-child is on the mind. It's a freakishly fabulous video for a song that proves Michete’s propensity for bangers knows no bounds. “Hard” makes being a grime goddess sound easy.
--Robyn Dee
